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This web page states the following, "We start with crude prototypes,go through Industrial design ,structure modeling,electronic research, programming." We saw that the web site also said " Manufacturing a high quality product requires us to truly understand it better than anyone else." It also said "This is funneled into the next product. Our team reflects the blend of aesthetic and technology that is the Shanren. Our core team includes industrial designers and engineers." The header had Shanren as the highest ranking optimized keyword. It is followed by Bicycle lights, Cycle computers, and Riding central system which isn't as ranked as highly as Shanren.